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The Office of the Consumer Protection Board has published the notification regarding guideline on advertising claims in the Royal Gazette, now already effective. The details in the notification are in line with the draft notification, including provisions on the characteristics of statements that can be used in advertising and guidelines, methods, and conditions for citing facts from reports, research results, statistics, and certification from institutions or agencies. Read more…

In response to more diversified media and channels for advertising, the Office of the Consumer Protection Board has deemed it necessary to step up its efforts to protect consumers. In this article, we discuss the potential regulatory development that business operators should be aware of concerning the use of advertising that presents unsubstantiated claims or statements that are difficult to prove true. Read more…