The world's strongest law firm brand

Acritas released their 2018 Global Law Firm Brand Index which for the ninth consecutive year places Baker McKenzie in the top spot. With an overall score of 100, we are 51 points clear of our nearest competitor and rank first in each of the four core brand measures – Awareness, Favourability, Multi-jurisdictional litigation and Multi-jurisdictional deals. The ranking is based on responses from 1,600 general counsels (or equivalent) across the world’s largest multinationals with revenues in excess of USD 1 billion.